Download the fantastic book titled Advances in Advertising Research Vol VII written by George Christodoulides, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Advances in Advertising Research Vol VII ", which was released on 24 August 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Advances in Advertising Research Vol VII by George Christodoulides PDF
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Detail About Advances in Advertising Research Vol VII PDF
- Author : George Christodoulides
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 315 pages
- ISBN : 3658152206
- Release Date : 24 August 2016
- PDF File Size : 7,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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