Download the fantastic book titled Advances in Advertising Research VIII written by Vesna Zabkar, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Advances in Advertising Research VIII", which was released on 15 June 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Advances in Advertising Research VIII by Vesna Zabkar PDF
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Detail About Advances in Advertising Research VIII PDF
- Author : Vesna Zabkar
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 293 pages
- ISBN : 365818731X
- Release Date : 15 June 2017
- PDF File Size : 17,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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