Download the fantastic book titled Advances in Advertising Research Vol VI written by Peeter Verlegh, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Advances in Advertising Research Vol VI ", which was released on 07 September 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Advances in Advertising Research Vol VI by Peeter Verlegh PDF
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Detail About Advances in Advertising Research Vol VI PDF
- Author : Peeter Verlegh
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 406 pages
- ISBN : 3658105585
- Release Date : 07 September 2015
- PDF File Size : 17,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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