Download the fantastic book titled Words that Sell written by Richard Bayan, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Words that Sell", which was released on 02 May 1987. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Words that Sell by Richard Bayan PDF
"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Detail About Words that Sell PDF
- Author : Richard Bayan
- Publisher : McGraw-Hill Companies
- Genre : Business & Economics
- Total Pages : 140 pages
- ISBN : 9780809247998
- Release Date : 02 May 1987
- PDF File Size : 11,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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