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Download the fantastic book titled Vulcans Earthlings and Marketing ROI written by David Rutherford, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Vulcans Earthlings and Marketing ROI", which was released on 16 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Advertising genre.

Summary of Vulcans Earthlings and Marketing ROI by David Rutherford PDF

"Marketing accountability has become a hot topic in the boardroom. This book explains how marketers and their agencies can communicate the value of marketing and advertising to a business audience - in part by exposing the fallacy that customer behavior is the product of pure Vulcan-like rationality." --Résumé de l'éditeur.

Vulcans Earthlings and Marketing ROI

Detail About Vulcans Earthlings and Marketing ROI PDF

  • Author : David Rutherford
  • Publisher : Wilfrid Laurier Univ. Press
  • Genre : Advertising
  • Total Pages : 173 pages
  • ISBN :
  • PDF File Size : 51,8 Mb
  • Language : English
  • Rating : 5/5 from 2 reviews

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Vulcans, Earthlings and Marketing ROI

Vulcans, Earthlings and Marketing ROI
  • Publisher : Wilfrid Laurier Univ. Press
  • File Size : 50,9 Mb
  • Release Date : 16 June 2024
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"Marketing accountability has become a hot topic in the boardroom. This book explains how marketers and their agencies can communicate the value of marketing and advertising to a business audience

The SAGE Handbook of Marketing Theory

The SAGE Handbook of Marketing Theory
  • Publisher : SAGE
  • File Size : 20,7 Mb
  • Release Date : 04 December 2009
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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to

Handbook of Marketing and Finance

Handbook of Marketing and Finance
  • Publisher : Edward Elgar Publishing
  • File Size : 26,8 Mb
  • Release Date : 16 June 2024
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Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also

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Eating the Big Fish
  • Publisher : John Wiley & Sons
  • File Size : 24,6 Mb
  • Release Date : 03 April 2009
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just

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  • File Size : 27,6 Mb
  • Release Date : 17 May 2013
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Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO,

Integrated Marketing Communications

Integrated Marketing Communications
  • Publisher : Psychology Press
  • File Size : 46,7 Mb
  • Release Date : 16 June 2024
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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work

Venture Capital and the Finance of Innovation

Venture Capital and the Finance of Innovation
  • Publisher : John Wiley and Sons
  • File Size : 30,5 Mb
  • Release Date : 15 June 2011
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This useful guide walks venture capitalists through the principles of finance and the financial models that underlie venture capital decisions. It presents a new unified treatment of investment decision making