Integrated Marketing Communication Book [PDF] Download

Download the fantastic book titled Integrated Marketing Communication written by Jerome M. Juska, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Integrated Marketing Communication", which was released on 29 November 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Integrated Marketing Communication by Jerome M. Juska PDF

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.


Detail About Integrated Marketing Communication PDF

  • Author : Jerome M. Juska
  • Publisher : Routledge
  • Genre : Business & Economics
  • Total Pages : 289 pages
  • ISBN : 1000485684
  • PDF File Size : 33,6 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

Clicking on the GET BOOK button will initiate the downloading process of Integrated Marketing Communication by Jerome M. Juska. This book is available in ePub and PDF format with a single click unlimited downloads.

GET BOOK

Integrated Marketing Communication

Integrated Marketing Communication
  • Publisher : Routledge
  • File Size : 34,7 Mb
  • Release Date : 29 November 2021
GET BOOK

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies,

Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications
  • Publisher : Cambridge University Press
  • File Size : 52,9 Mb
  • Release Date : 23 February 2021
GET BOOK

Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.

Integrated Marketing Communication

Integrated Marketing Communication
  • Publisher : Lexington Books
  • File Size : 53,5 Mb
  • Release Date : 22 September 2016
GET BOOK

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication:

Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications
  • Publisher : Routledge
  • File Size : 25,9 Mb
  • Release Date : 27 June 2014
GET BOOK

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only

Integrated Marketing Communications

Integrated Marketing Communications
  • Publisher : Springer Nature
  • File Size : 47,6 Mb
  • Release Date : 03 January 2022
GET BOOK

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the

Integrated Marketing Communications

Integrated Marketing Communications
  • Publisher : Financial Times/Prentice Hall
  • File Size : 34,5 Mb
  • Release Date : 13 June 2024
GET BOOK

Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer

The Evolution of Integrated Marketing Communications

The Evolution of Integrated Marketing Communications
  • Publisher : Routledge
  • File Size : 41,5 Mb
  • Release Date : 16 December 2013
GET BOOK

This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the

Integrated Marketing Communication

Integrated Marketing Communication
  • Publisher : Rowman & Littlefield
  • File Size : 26,7 Mb
  • Release Date : 01 February 2018
GET BOOK

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from

Integrated Marketing Communications

Integrated Marketing Communications
  • Publisher : Unknown Publisher
  • File Size : 43,7 Mb
  • Release Date : 01 November 2013
GET BOOK

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of