Download the fantastic book titled Towards Customer Equity should marketers shift focus from brand equity written by Malini Majumdar, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Towards Customer Equity should marketers shift focus from brand equity ", which was released on 23 November 2009. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Towards Customer Equity should marketers shift focus from brand equity by Malini Majumdar PDF
Scientific Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: A strong brand, having high brand equity generates higher revenue for the company. Brand Equity, as evidenced, results from a strong mental association that the customer links with the brand. It can be considered as the sum of customers’ assessments of a brand’s intangible qualities. Therefore, it cannot be a true measure of the marketing efforts of a company, though it was perceived so long to be so. Customer Equity, of late, has been identified as a basis to build powerful customer-centric marketing programs, which are more effective in highly competitive business scenario. There are three drivers of customer equity—value equity, brand equity, and relationship equity. Today's turbulent business environment is in requirement of maximizing the value of a company's customer assets. This stresses further the importance of focusing on Customer Equity as a customer-centric approach, rather than on Brand Equity, basically a product-centered approach.
Detail About Towards Customer Equity should marketers shift focus from brand equity PDF
- Author : Malini Majumdar
- Publisher : GRIN Verlag
- Genre : Business & Economics
- Total Pages : 25 pages
- ISBN : 3640477170
- Release Date : 23 November 2009
- PDF File Size : 40,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Towards Customer Equity should marketers shift focus from brand equity by Malini Majumdar. This book is available in ePub and PDF format with a single click unlimited downloads.