Download the fantastic book titled EBOOK Services Marketing Integrating Customer Focus Across the Firm written by Alan Wilson, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "EBOOK Services Marketing Integrating Customer Focus Across the Firm", which was released on 16 January 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of EBOOK Services Marketing Integrating Customer Focus Across the Firm by Alan Wilson PDF
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Detail About EBOOK Services Marketing Integrating Customer Focus Across the Firm PDF
- Author : Alan Wilson
- Publisher : McGraw Hill
- Genre : Business & Economics
- Total Pages : 558 pages
- ISBN : 0077169328
- Release Date : 16 January 2016
- PDF File Size : 7,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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