Handbook of Services Marketing and Management Book [PDF] Download

• Publisher : SAGE
• File Size : 27,9 Mb
• Release Date : 03 June 2024

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and

• Publisher : Edward Elgar Publishing
• File Size : 21,8 Mb
• Release Date : 28 February 2014

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics

• Publisher : S. Chand Publishing
• File Size : 31,6 Mb
• Release Date : 03 June 2024

Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |

• Publisher : Unknown Publisher
• File Size : 55,5 Mb
• Release Date : 27 July 1999

Services Marketing Management An International Perspective Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of

• Publisher : Excel Books India
• File Size : 28,6 Mb
• Release Date : 03 June 2024

While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book

• Publisher : Edward Elgar Publishing
• File Size : 25,8 Mb
• Release Date : 30 April 2015

Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling

• Publisher : Pearson Education India
• File Size : 31,8 Mb
• Release Date : 03 June 2024

The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction

• Publisher : Springer Nature
• File Size : 33,6 Mb
• Release Date : 24 May 2022

This handbook provides an innovative, thorough overview of service management. It draws together an impressive, international group of leading scholars who offer a truly global perspective, exploring current literature and

• Publisher : Trans-Atlantic Publications
• File Size : 52,7 Mb
• Release Date : 03 June 1995

This text provides a comprehensive analysis of the development of services marketing theory and management within a practical manager-orientated framework. Issues such as service quality, internal marketing and relationship marketing

• Publisher : IGI Global
• File Size : 23,6 Mb
• Release Date : 30 November 2009

"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.