Download the fantastic book titled This Is Marketing written by Seth Godin, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "This Is Marketing", which was released on 01 November 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the genre.
Summary of This Is Marketing by Seth Godin PDF
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketingto Purple Cowto Tribesto The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketingoffers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Detail About This Is Marketing PDF
- Author : Seth Godin
- Publisher : Portfolio
- Genre :
- Total Pages : 208 pages
- ISBN : 9780241370148
- Release Date : 01 November 2018
- PDF File Size : 8,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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