Download the fantastic book titled Purple Cow written by Seth Godin, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Purple Cow", which was released on 27 January 2005. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Purple Cow by Seth Godin PDF
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Detail About Purple Cow PDF
- Author : Seth Godin
- Publisher : Penguin UK
- Genre : Business & Economics
- Total Pages : 160 pages
- ISBN : 0141924861
- Release Date : 27 January 2005
- PDF File Size : 15,7 Mb
- Language : English
- Rating : 4/5 from 1 reviews
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