Download the fantastic book titled The Routledge Handbook of Destination Marketing written by Dogan Gursoy, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Routledge Handbook of Destination Marketing", which was released on 27 April 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Routledge Handbook of Destination Marketing by Dogan Gursoy PDF
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Detail About The Routledge Handbook of Destination Marketing PDF
- Author : Dogan Gursoy
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 710 pages
- ISBN : 1351588273
- Release Date : 27 April 2018
- PDF File Size : 32,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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