Download the fantastic book titled Routledge Handbook of Hospitality Marketing written by Dogan Gursoy, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Routledge Handbook of Hospitality Marketing", which was released on 02 October 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Routledge Handbook of Hospitality Marketing by Dogan Gursoy PDF
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Detail About Routledge Handbook of Hospitality Marketing PDF
- Author : Dogan Gursoy
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 1093 pages
- ISBN : 1315445506
- Release Date : 02 October 2017
- PDF File Size : 54,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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