Download the fantastic book titled The Routledge Companion to Marketing Research written by Len Tiu Wright, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Routledge Companion to Marketing Research", which was released on 27 June 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Routledge Companion to Marketing Research by Len Tiu Wright PDF
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Detail About The Routledge Companion to Marketing Research PDF
- Author : Len Tiu Wright
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 623 pages
- ISBN : 1134826869
- Release Date : 27 June 2021
- PDF File Size : 24,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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