Download the fantastic book titled The Routledge Companion to Ethnic Marketing written by Ahmad Jamal, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Routledge Companion to Ethnic Marketing", which was released on 19 June 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Routledge Companion to Ethnic Marketing by Ahmad Jamal PDF
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Detail About The Routledge Companion to Ethnic Marketing PDF
- Author : Ahmad Jamal
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 362 pages
- ISBN : 1136164227
- Release Date : 19 June 2015
- PDF File Size : 45,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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