Download the fantastic book titled The Rise of the Hispanic Market in the United States Challenges Dilemmas and Opportunities for Corporate Management written by Louis E. V. Nevaer, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Rise of the Hispanic Market in the United States Challenges Dilemmas and Opportunities for Corporate Management", which was released on 03 June 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Rise of the Hispanic Market in the United States Challenges Dilemmas and Opportunities for Corporate Management by Louis E. V. Nevaer PDF
Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically. The information and insights found here are essential for teachers, students, and professionals in the fields of international finance and world trade, as well as almost all areas of business, marketing, and strategic planning.
Detail About The Rise of the Hispanic Market in the United States Challenges Dilemmas and Opportunities for Corporate Management PDF
- Author : Louis E. V. Nevaer
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 264 pages
- ISBN : 1317454820
- Release Date : 03 June 2015
- PDF File Size : 13,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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