Download the fantastic book titled Hispanic Marketing written by Felipe Korzenny, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Hispanic Marketing", which was released on 14 June 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Hispanic Marketing by Felipe Korzenny PDF
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Detail About Hispanic Marketing PDF
- Author : Felipe Korzenny
- Publisher : Taylor & Francis
- Genre : Business & Economics
- Total Pages : 480 pages
- ISBN : 1317422309
- Release Date : 14 June 2017
- PDF File Size : 29,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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