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  • Author : Khalid Hussain
  • Publisher : Frontiers Media SA
  • Genre : Science
  • Total Pages : 229 pages
  • ISBN : 2832527280
  • PDF File Size : 9,9 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that

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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design,

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This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly