Download the fantastic book titled The Marketing of Academic National and Public Libraries Worldwide written by David Baker, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Marketing of Academic National and Public Libraries Worldwide", which was released on 30 January 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Language Arts & Disciplines genre.
Summary of The Marketing of Academic National and Public Libraries Worldwide by David Baker PDF
The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more. Written with a strong belief that library marketing and branding play a vital part in keeping existing library end-users and potential users informed and educated Presents the very first book of its kind to examine various factors affecting successful marketing campaigns and long-term brand building for libraries through a systematic review of case studies around the world Serves as a primary guide for library professionals to build their own brands via effective marketing campaigns, as well as long-lasting relationships with their communities
Detail About The Marketing of Academic National and Public Libraries Worldwide PDF
- Author : David Baker
- Publisher : Elsevier
- Genre : Language Arts & Disciplines
- Total Pages : 788 pages
- ISBN : 0443134367
- Release Date : 30 January 2024
- PDF File Size : 30,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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