Download the fantastic book titled Marketing and Public Relations for Libraries written by Cosette N. Kies, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing and Public Relations for Libraries", which was released on 25 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Marketing and Public Relations for Libraries by Cosette N. Kies PDF
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Detail About Marketing and Public Relations for Libraries PDF
- Author : Cosette N. Kies
- Publisher : Scarecrow Press
- Genre : Business & Economics
- Total Pages : 220 pages
- ISBN : 9780810846562
- Release Date : 25 June 2024
- PDF File Size : 8,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Marketing and Public Relations for Libraries by Cosette N. Kies. This book is available in ePub and PDF format with a single click unlimited downloads.