Download the fantastic book titled The Global Sport Economy written by Michel Desbordes, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Global Sport Economy", which was released on 29 May 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Global Sport Economy by Michel Desbordes PDF
This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and adopting an international perspective with case studies and examples from the Americas, Europe and Asia, the book addresses key issues such as corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour. The Global Sport Economy is fascinating reading for students, researchers and practitioners with an interest in sport business and management, sport marketing, the sporting goods industry and distribution and sport governance.
Detail About The Global Sport Economy PDF
- Author : Michel Desbordes
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 298 pages
- ISBN : 0429619731
- Release Date : 29 May 2019
- PDF File Size : 11,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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