Download the fantastic book titled The Global Economics of Sport written by Chris Gratton, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Global Economics of Sport", which was released on 21 August 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Sports & Recreation genre.
Summary of The Global Economics of Sport by Chris Gratton PDF
Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.
Detail About The Global Economics of Sport PDF
- Author : Chris Gratton
- Publisher : Routledge
- Genre : Sports & Recreation
- Total Pages : 146 pages
- ISBN : 1136660933
- Release Date : 21 August 2012
- PDF File Size : 9,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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