Download the fantastic book titled The Global Brand CEO written by Marc de Swaan Arons, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Global Brand CEO", which was released on 16 September 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Advertising genre.
Summary of The Global Brand CEO by Marc de Swaan Arons PDF
Today almost every marketer works on or competes against a global brandThink about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world's most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth.The insights, vision and approach presented in this book are all practitioner endorsed. Some 45 of the world's most successful CMOs contributed with examples and case studies and the recommendations are backed by the findings of EffectiveBrands' proprietary Leading Global Brands study which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues. The book includes case studies from Sony Ericsson, Johnnie Walker, Dove, HSBC, Coca-Cola, OMO, Starbucks, Dulux, Procter and Gamble, VISA, and GSK Consumer Healthcare
Detail About The Global Brand CEO PDF
- Author : Marc de Swaan Arons
- Publisher : Anonim
- Genre : Advertising
- Total Pages : 319 pages
- ISBN : 9780615387086
- Release Date : 16 September 2010
- PDF File Size : 31,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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