Download the fantastic book titled Global Brand Integrity Management written by Richard S. Post, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Global Brand Integrity Management", which was released on 02 November 2007. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Global Brand Integrity Management by Richard S. Post PDF
Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Detail About Global Brand Integrity Management PDF
- Author : Richard S. Post
- Publisher : McGraw Hill Professional
- Genre : Business & Economics
- Total Pages : 332 pages
- ISBN : 0071595341
- Release Date : 02 November 2007
- PDF File Size : 26,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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