Download the fantastic book titled Strategic Management for Travel and Tourism written by Nigel Evans, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Strategic Management for Travel and Tourism", which was released on 27 April 2012. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Strategic Management for Travel and Tourism by Nigel Evans PDF
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Detail About Strategic Management for Travel and Tourism PDF
- Author : Nigel Evans
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 421 pages
- ISBN : 1136362665
- Release Date : 27 April 2012
- PDF File Size : 13,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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