Download the fantastic book titled Strategic Management for Hospitality and Tourism written by Fevzi Okumus, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Strategic Management for Hospitality and Tourism", which was released on 30 October 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Strategic Management for Hospitality and Tourism by Fevzi Okumus PDF
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Detail About Strategic Management for Hospitality and Tourism PDF
- Author : Fevzi Okumus
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 375 pages
- ISBN : 1351188496
- Release Date : 30 October 2019
- PDF File Size : 53,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Strategic Management for Hospitality and Tourism by Fevzi Okumus. This book is available in ePub and PDF format with a single click unlimited downloads.