Download the fantastic book titled Social Media in Travel Tourism and Hospitality written by Evangelos Christou, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Social Media in Travel Tourism and Hospitality", which was released on 01 April 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Social Media in Travel Tourism and Hospitality by Evangelos Christou PDF
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Detail About Social Media in Travel Tourism and Hospitality PDF
- Author : Evangelos Christou
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 298 pages
- ISBN : 1317053796
- Release Date : 01 April 2016
- PDF File Size : 48,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Social Media in Travel Tourism and Hospitality by Evangelos Christou. This book is available in ePub and PDF format with a single click unlimited downloads.
