Download the fantastic book titled Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q., available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector", which was released on 27 December 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by Ramos, Célia M.Q. PDF
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Detail About Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector PDF
- Author : Ramos, Célia M.Q.
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 477 pages
- ISBN : 1799819485
- Release Date : 27 December 2019
- PDF File Size : 42,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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