Download the fantastic book titled Services Marketing People Technology Strategy Ninth Edition written by Jochen Wirtz, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Services Marketing People Technology Strategy Ninth Edition ", which was released on 15 October 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Services Marketing People Technology Strategy Ninth Edition by Jochen Wirtz PDF
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:
Detail About Services Marketing People Technology Strategy Ninth Edition PDF
- Author : Jochen Wirtz
- Publisher : World Scientific
- Genre : Business & Economics
- Total Pages : 683 pages
- ISBN : 1944659811
- Release Date : 15 October 2021
- PDF File Size : 9,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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