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Download the fantastic book titled Services Marketing Cases in Emerging Markets written by Sanjit Kumar Roy, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Services Marketing Cases in Emerging Markets", which was released on 08 September 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Services Marketing Cases in Emerging Markets by Sanjit Kumar Roy PDF

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Services Marketing Cases in Emerging Markets

Detail About Services Marketing Cases in Emerging Markets PDF

  • Author : Sanjit Kumar Roy
  • Publisher : Springer
  • Genre : Business & Economics
  • Total Pages : 184 pages
  • ISBN : 3319329707
  • PDF File Size : 50,5 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Services Marketing Cases in Emerging Markets

Services Marketing Cases in Emerging Markets
  • Publisher : Springer
  • File Size : 30,8 Mb
  • Release Date : 08 September 2016
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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues

Strategic Marketing Cases in Emerging Markets

Strategic Marketing Cases in Emerging Markets
  • Publisher : Springer
  • File Size : 21,8 Mb
  • Release Date : 03 May 2017
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This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating

Services Marketing Issues in Emerging Economies

Services Marketing Issues in Emerging Economies
  • Publisher : Springer Nature
  • File Size : 44,6 Mb
  • Release Date : 24 February 2021
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This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.

Marketing Cases from Emerging Markets

Marketing Cases from Emerging Markets
  • Publisher : Springer Science & Business Media
  • File Size : 39,5 Mb
  • Release Date : 03 September 2013
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Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses

Strategic Marketing Issues in Emerging Markets

Strategic Marketing Issues in Emerging Markets
  • Publisher : Springer
  • File Size : 37,6 Mb
  • Release Date : 27 July 2018
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This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix,

Breakout Strategies for Emerging Markets

Breakout Strategies for Emerging Markets
  • Publisher : FT Press
  • File Size : 48,7 Mb
  • Release Date : 27 June 2016
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Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to

Emerging Issues in Global Marketing

Emerging Issues in Global Marketing
  • Publisher : Springer
  • File Size : 54,5 Mb
  • Release Date : 28 March 2018
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This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is