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Summary of Innovations in Services Marketing and Management Strategies for Emerging Economies by Goyal, Anita PDF

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Detail About Innovations in Services Marketing and Management Strategies for Emerging Economies PDF

Author : Goyal, Anita
Publisher : IGI Global
Genre : Business & Economics
Total Pages : 331 pages
ISBN : 1466646721
Release Date : 31 October 2013
PDF File Size : 42,8 Mb
Language : English
Rating : 4/5 from 21 reviews

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Innovations in Services Marketing and Management: Strategies for Emerging Economies

Publisher : IGI Global
File Size : 27,6 Mb
Release Date : 31 October 2013

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Services Marketing Cases in Emerging Markets

Publisher : Springer
File Size : 26,9 Mb
Release Date : 08 September 2016

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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues

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Publisher : Springer Nature
File Size : 30,8 Mb
Release Date : 24 February 2021

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This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.

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Publisher : IGI Global
File Size : 40,9 Mb
Release Date : 10 January 2017

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Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the

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Publisher : IGI Global
File Size : 39,5 Mb
Release Date : 30 November 2017

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In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster

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Publisher : Now Publishers Inc
File Size : 43,9 Mb
Release Date : 03 June 2024

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It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a

Developing Business Strategies and Identifying Risk Factors in Modern Organizations

Publisher : IGI Global
File Size : 34,9 Mb
Release Date : 31 December 2013

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As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective

Innovation, Technology, and Market Ecosystems

Publisher : Springer Nature
File Size : 28,8 Mb
Release Date : 13 September 2019

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This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which

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Publisher : McGraw Hill Professional
File Size : 25,5 Mb
Release Date : 15 June 2012

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Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by

Adoption of Innovation

Publisher : Springer
File Size : 31,7 Mb
Release Date : 10 April 2015

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This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the