Download the fantastic book titled Reality In Advertising written by Rosser Reeves, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Reality In Advertising", which was released on 09 June 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Advertising genre.
Summary of Reality In Advertising by Rosser Reeves PDF
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Detail About Reality In Advertising PDF
- Author : Rosser Reeves
- Publisher : Lulu.com
- Genre : Advertising
- Total Pages : 123 pages
- ISBN : 1387028049
- Release Date : 09 June 2017
- PDF File Size : 47,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Reality In Advertising by Rosser Reeves. This book is available in ePub and PDF format with a single click unlimited downloads.