Download the fantastic book titled The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "The Role of Language and Symbols in Promotional Strategies and Marketing Schemes", which was released on 28 September 2018. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by Epure, Manuela PDF
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Detail About The Role of Language and Symbols in Promotional Strategies and Marketing Schemes PDF
- Author : Epure, Manuela
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 333 pages
- ISBN : 1522557792
- Release Date : 28 September 2018
- PDF File Size : 36,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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