Download the fantastic book titled Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Proceedings of the 1997 World Marketing Congress", which was released on 25 June 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Proceedings of the 1997 World Marketing Congress by Samsinar MD Sidin PDF
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Detail About Proceedings of the 1997 World Marketing Congress PDF
- Author : Samsinar MD Sidin
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 655 pages
- ISBN : 3319173200
- Release Date : 25 June 2015
- PDF File Size : 15,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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