Download the fantastic book titled Power Diversity and Public Relations written by Lee Edwards, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Power Diversity and Public Relations", which was released on 25 September 2014. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Power Diversity and Public Relations by Lee Edwards PDF
Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change. This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations.
Detail About Power Diversity and Public Relations PDF
- Author : Lee Edwards
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 166 pages
- ISBN : 1135088071
- Release Date : 25 September 2014
- PDF File Size : 43,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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