Download the fantastic book titled Planning Research in Hospitality and Tourism written by Levent Altinay, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Planning Research in Hospitality and Tourism", which was released on 23 October 2015. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Planning Research in Hospitality and Tourism by Levent Altinay PDF
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Detail About Planning Research in Hospitality and Tourism PDF
- Author : Levent Altinay
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 332 pages
- ISBN : 1317528646
- Release Date : 23 October 2015
- PDF File Size : 13,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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