Handbook of Marketing Research Methodologies for Hospitality and Tourism Book [PDF] Download

• Publisher : Psychology Press
• File Size : 22,7 Mb
• Release Date : 20 May 2024

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

• Publisher : Edward Elgar Publishing
• File Size : 28,5 Mb
• Release Date : 27 July 2018

As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals.

• Publisher : Routledge
• File Size : 36,7 Mb
• Release Date : 02 October 2017

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely

• Publisher : CABI
• File Size : 20,9 Mb
• Release Date : 18 December 2014

As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and

• Publisher : Routledge
• File Size : 32,8 Mb
• Release Date : 29 January 2018

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching

• Publisher : Routledge
• File Size : 22,6 Mb
• Release Date : 04 November 2009

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing

• Publisher : New York ; Toronto : Wiley
• File Size : 36,6 Mb
• Release Date : 01 March 1994

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques

• Publisher : Routledge
• File Size : 52,6 Mb
• Release Date : 04 July 2013

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical

• Publisher : Unknown Publisher
• File Size : 52,8 Mb
• Release Date : 01 October 2017

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely

• Publisher : Emerald Group Publishing
• File Size : 25,8 Mb
• Release Date : 13 April 2022

Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research