Download the fantastic book titled Passion Branding written by Neill Duffy, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Passion Branding", which was released on 19 November 2004. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Passion Branding by Neill Duffy PDF
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
Detail About Passion Branding PDF
- Author : Neill Duffy
- Publisher : John Wiley & Sons
- Genre : Business & Economics
- Total Pages : 264 pages
- ISBN : 0470869402
- Release Date : 19 November 2004
- PDF File Size : 8,5 Mb
- Language : English
- Rating : 5/5 from 1 reviews
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