Sports Sponsorship and Marketing Communications Book [PDF] Download

• Publisher : Financial Times/Prentice Hall
• File Size : 38,8 Mb
• Release Date : 02 June 2024

This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.

• Publisher : Taylor & Francis
• File Size : 52,6 Mb
• Release Date : 22 December 2023

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the

• Publisher : Routledge
• File Size : 44,9 Mb
• Release Date : 11 March 2020

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked

• Publisher : Springer
• File Size : 35,5 Mb
• Release Date : 07 November 2001

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the

• Publisher : McFarland
• File Size : 38,5 Mb
• Release Date : 14 August 2013

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to

• Publisher : Routledge
• File Size : 28,5 Mb
• Release Date : 05 December 2006

This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and

• Publisher : Routledge
• File Size : 42,9 Mb
• Release Date : 14 September 2021

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the

• Publisher : Routledge
• File Size : 41,6 Mb
• Release Date : 17 July 2014

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to

• Publisher : IGI Global
• File Size : 41,8 Mb
• Release Date : 05 January 2018

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a

• Publisher : Routledge
• File Size : 37,7 Mb
• Release Date : 15 August 2013

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy