Download the fantastic book titled Older Tourist Behavior and Marketing Tools written by Vania Vigolo, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Older Tourist Behavior and Marketing Tools", which was released on 07 April 2017. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Older Tourist Behavior and Marketing Tools by Vania Vigolo PDF
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Detail About Older Tourist Behavior and Marketing Tools PDF
- Author : Vania Vigolo
- Publisher : Springer
- Genre : Business & Economics
- Total Pages : 176 pages
- ISBN : 3319477358
- Release Date : 07 April 2017
- PDF File Size : 24,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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