Download the fantastic book titled Mastering Partial Least Squares Structural Equation Modeling Pls Sem with Smartpls in 38 Hours written by Ken Kwong-Kay Wong, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Mastering Partial Least Squares Structural Equation Modeling Pls Sem with Smartpls in 38 Hours", which was released on 22 February 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Reference genre.
Summary of Mastering Partial Least Squares Structural Equation Modeling Pls Sem with Smartpls in 38 Hours by Ken Kwong-Kay Wong PDF
Partial least squares is a new approach in structural equation modeling that can pay dividends when theory is scarce, correct model specifications are uncertain, and predictive accuracy is paramount. Marketers can use PLS to build models that measure latent variables such as socioeconomic status, perceived quality, satisfaction, brand attitude, buying intention, and customer loyalty. When applied correctly, PLS can be a great alternative to existing covariance-based SEM approaches. Dr. Ken Kwong-Kay Wong wrote this reference guide with graduate students and marketing practitioners in mind. Coupled with business examples and downloadable datasets for practice, the guide includes step-by-step guidelines for advanced PLS-SEM procedures in SmartPLS, including: CTA-PLS, FIMIX-PLS, GoF (SRMR, dULS, and dG), HCM, HTMT, IPMA, MICOM, PLS-MGA, PLS-POS, PLSc, and QEM. Filled with useful illustrations to facilitate understanding, you’ll find this guide a go-to tool when conducting marketing research. “This book provides all the essentials in comprehending, assimilating, applying and explicitly presenting sophisticated structured models in the most simplistic manner for a plethora of Business and Non-Business disciplines.” — Professor Siva Muthaly, Dean of Faculty of Business and Management at APU.
Detail About Mastering Partial Least Squares Structural Equation Modeling Pls Sem with Smartpls in 38 Hours PDF
- Author : Ken Kwong-Kay Wong
- Publisher : iUniverse
- Genre : Reference
- Total Pages : 176 pages
- ISBN : 1532066481
- Release Date : 22 February 2019
- PDF File Size : 47,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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