Download the fantastic book titled Marketing of Tourism Experiences written by Noel Scott, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing of Tourism Experiences", which was released on 13 September 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Marketing of Tourism Experiences by Noel Scott PDF
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Detail About Marketing of Tourism Experiences PDF
- Author : Noel Scott
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 288 pages
- ISBN : 1317987276
- Release Date : 13 September 2013
- PDF File Size : 45,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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