Download the fantastic book titled Marketing Guidebook for Small Airports written by Lois S. Kramer, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Marketing Guidebook for Small Airports", which was released on 23 May 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Transportation genre.
Summary of Marketing Guidebook for Small Airports by Lois S. Kramer PDF
This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Detail About Marketing Guidebook for Small Airports PDF
- Author : Lois S. Kramer
- Publisher : Transportation Research Board
- Genre : Transportation
- Total Pages : 187 pages
- ISBN : 0309118182
- Release Date : 23 May 2024
- PDF File Size : 43,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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