Download the fantastic book titled Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Innovative Perspectives on Corporate Communication in the Global World", which was released on 23 April 2021. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Innovative Perspectives on Corporate Communication in the Global World by Olvera-Lobo, María Dolores PDF
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Detail About Innovative Perspectives on Corporate Communication in the Global World PDF
- Author : Olvera-Lobo, María Dolores
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 319 pages
- ISBN : 179986801X
- Release Date : 23 April 2021
- PDF File Size : 12,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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