Download the fantastic book titled Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Global Perspectives on the Strategic Role of Marketing Information Systems", which was released on 08 May 2023. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Global Perspectives on the Strategic Role of Marketing Information Systems by Medina-Quintero, Jose Melchor PDF
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Detail About Global Perspectives on the Strategic Role of Marketing Information Systems PDF
- Author : Medina-Quintero, Jose Melchor
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 404 pages
- ISBN : 1668465930
- Release Date : 08 May 2023
- PDF File Size : 21,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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