Download the fantastic book titled How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "How to Develop and Promote Successful Seminars and Workshops", which was released on 18 September 1990. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of How to Develop and Promote Successful Seminars and Workshops by Howard L. Shenson PDF
A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Detail About How to Develop and Promote Successful Seminars and Workshops PDF
- Author : Howard L. Shenson
- Publisher : Wiley
- Genre : Business & Economics
- Total Pages : 0 pages
- ISBN : 9780471527084
- Release Date : 18 September 1990
- PDF File Size : 48,6 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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