Handbook of Research on Customer Equity in Marketing Book [PDF] Download

• Publisher : Edward Elgar Publishing
• File Size : 40,5 Mb
• Release Date : 30 January 2015

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and

• Publisher : Edward Elgar Publishing
• File Size : 25,5 Mb
• Release Date : 28 February 2014

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics

• Publisher : Edward Elgar Publishing
• File Size : 51,6 Mb
• Release Date : 11 June 2024

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field

• Publisher : Routledge
• File Size : 21,8 Mb
• Release Date : 11 June 2014

One of the most important new concepts in marketing is customer equity—here’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing

• Publisher : Edward Elgar Publishing
• File Size : 41,9 Mb
• Release Date : 30 January 2015

The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a

• Publisher : SAGE Publications
• File Size : 31,5 Mb
• Release Date : 23 June 2006

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts,

• Publisher : Edward Elgar Publishing
• File Size : 37,7 Mb
• Release Date : 11 June 2024

Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also

• Publisher : Now Publishers Inc
• File Size : 51,9 Mb
• Release Date : 11 June 2024

Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms.

• Publisher : Prentice Hall
• File Size : 45,6 Mb
• Release Date : 11 June 2024

This book includes a practical framework with applied cases, and award-winning research.

• Publisher : IGI Global
• File Size : 29,5 Mb
• Release Date : 30 April 2015

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the