Handbook of Research on Customer Equity in Marketing Book [PDF] Download

• Publisher : Edward Elgar Publishing
• File Size : 35,8 Mb
• Release Date : 30 January 2015

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and

• Publisher : Now Publishers Inc
• File Size : 29,5 Mb
• Release Date : 11 June 2024

Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms.

• Publisher : Harvard Business Press
• File Size : 54,9 Mb
• Release Date : 11 June 2024

What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today.

• Publisher : Simon and Schuster
• File Size : 29,7 Mb
• Release Date : 21 February 2001

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this

• Publisher : Dataforge Press
• File Size : 41,7 Mb
• Release Date : 19 October 2021

Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs

• Publisher : Pearson Prentice Hall
• File Size : 50,6 Mb
• Release Date : 11 June 2024

Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing customers based on their profitability...and

• Publisher : Routledge
• File Size : 28,7 Mb
• Release Date : 11 June 2014

One of the most important new concepts in marketing is customer equity—here’s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing

• Publisher : John Wiley & Sons
• File Size : 37,8 Mb
• Release Date : 28 April 2004

In today’s competitive marketplace, customer relationshipmanagement is critical to a company’s profitability andlong-term success. To become more customer focused, skilledmanagers, IT professionals and marketing executives must understandhow to

• Publisher : Kogan Page Publishers
• File Size : 48,8 Mb
• Release Date : 11 June 2024

Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with "awareness," "visibility," "impact," and "image," author Nick Wreden

• Publisher : Routledge
• File Size : 31,7 Mb
• Release Date : 18 December 2014

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented,