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Download the fantastic book titled Handbook of Pricing Research in Marketing written by Vithala R. Rao, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Handbook of Pricing Research in Marketing", which was released on 17 June 2024. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.

Summary of Handbook of Pricing Research in Marketing by Vithala R. Rao PDF

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Handbook of Pricing Research in Marketing

Detail About Handbook of Pricing Research in Marketing PDF

  • Author : Vithala R. Rao
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Total Pages : 617 pages
  • ISBN : 1848447442
  • PDF File Size : 9,7 Mb
  • Language : English
  • Rating : 4/5 from 21 reviews

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Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing
  • Publisher : Edward Elgar Publishing
  • File Size : 50,8 Mb
  • Release Date : 17 June 2024
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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement

The Handbook of Marketing Research

The Handbook of Marketing Research
  • Publisher : SAGE Publications
  • File Size : 33,5 Mb
  • Release Date : 23 June 2006
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The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts,

Handbook of Market Research

Handbook of Market Research
  • Publisher : Springer
  • File Size : 53,9 Mb
  • Release Date : 03 December 2021
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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their

Handbook of Research on Gender and Marketing

Handbook of Research on Gender and Marketing
  • Publisher : Edward Elgar Publishing
  • File Size : 37,8 Mb
  • Release Date : 17 June 2024
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Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions,

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing
  • Publisher : Edward Elgar Publishing
  • File Size : 46,7 Mb
  • Release Date : 17 June 2024
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of

Handbook of Business-to-Business Marketing

Handbook of Business-to-Business Marketing
  • Publisher : Edward Elgar Publishing
  • File Size : 54,9 Mb
  • Release Date : 15 July 2022
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This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove

Handbook of the Economics of Marketing

Handbook of the Economics of Marketing
  • Publisher : Elsevier
  • File Size : 49,6 Mb
  • Release Date : 19 September 2019
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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a

Handbook of Marketing Strategy

Handbook of Marketing Strategy
  • Publisher : Edward Elgar Publishing
  • File Size : 44,7 Mb
  • Release Date : 17 June 2024
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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics,

Handbook of Research on Customer Equity in Marketing

Handbook of Research on Customer Equity in Marketing
  • Publisher : Edward Elgar Publishing
  • File Size : 26,9 Mb
  • Release Date : 30 January 2015
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Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and

The Handbook of Marketing Research

The Handbook of Marketing Research
  • Publisher : SAGE
  • File Size : 48,9 Mb
  • Release Date : 23 June 2006
GET BOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.