Download the fantastic book titled Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Global Perspectives on Strategic Storytelling in Destination Marketing", which was released on 27 May 2022. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Global Perspectives on Strategic Storytelling in Destination Marketing by Campos, Ana Cláudia PDF
Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.
Detail About Global Perspectives on Strategic Storytelling in Destination Marketing PDF
- Author : Campos, Ana Cláudia
- Publisher : IGI Global
- Genre : Business & Economics
- Total Pages : 336 pages
- ISBN : 1668434385
- Release Date : 27 May 2022
- PDF File Size : 53,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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